Vine removals to continue as wine industry sees ‘structural change’
Jeff Quackenbush, NORTH BAY BUSINESS JOURNAL
More significant removals are expected in 2026–2027 as growers confront years of oversupply, falling demand and bulk-wine inventories that remain stubbornly elevated.
The long-awaited wine industry rebound may be in sight in the next two years, but not before a dramatic supply contraction, including significant vineyard removals across California and even in the North Coast, according to experts at a major trade show in Santa Rosa on Thursday.
Analysts, lenders, accountants and marketers at the 13th WIN Expo Trade Show and Conference said the California wine business is undergoing a structural retrenching, not a cyclical dip, and a turnaround depends on eliminating excess inventory, reducing grape output and rebuilding how consumers are engaged.
Read more at https://www.pressdemocrat.com/2025/12/04/wine-expo-industry-forecast-2025/